Title 2017 PC Gaming Industry Outlook: Focus on Taiwans hardware niche
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Title:2017 PC Gaming Industry Outlook: Focus on Taiwans hardware niche
Download File:PC Gaming industry note 170125--sinopac.pdf 
Summary:Buy MSI, Chicony, and Thermaltake as our top PC gaming picks:

Hardware performance and design is just as important as software to the overall gaming experience. Hardware companies can build a powerful brand and maintain customer loyalty in the gaming sector by offering well-designed, high-performance products. Micro-Star International (MSI, 2337 TT), an early mover in the gaming NB segment in Taiwan, has established brand recognition among gamers and is likely to extend its early-mover advantage. Gamers are equally discriminating about keyboards, mice, and other peripheral products. Thermaltake (3540 TT) has rolled out popular gaming mice with patented designs, while Chicony (2385 TT) is in a strong position due to its relationships with global electronic gaming keyboard brands.

  • Buy MSI (2337 TT), TP of NT$92 (14x 2017F P/E)
  • Buy Chicony (2385 TT), TP of NT$87 (14x 2017F P/E)
  • Buy Thermaltake (3540 TT) , TP of NT$24 (1.1x 2017F P/B)
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